Customer Lifecycle Management: Why CLM Is More than Just a Glorified Marketing Concept Customer Lifecycle Management (CLM) is a key component of the business environment today. A good CLM strategy revolves around the customer and propels every associated element of the organization to work towards customer fulfillment. Optimum utilization of…

Social BPM takes Customer Experience Management a step further Engaging with customers today has to be on their terms and the customer today expects service not just from traditional platforms like phone and email but also on platforms they use more frequently viz. social media and smart phones. Hence, omni…

Top Question of the Day – Can Innovation be Outsourced? A lot of companies, including some that I have worked for, have tried to literally outsource innovation. The funny thing is not a single of them uses that term for this activity. It is couched in fancy jargon like incubation,…

10 Things Every Business Leader Needs to Know about Cloud Computing Cloud Computing is a general term for anything that involves delivering hosted services over the Internet. These services are broadly divided into three categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). With time, EaaS – Everything as a Service,…

How to Use Agile Management Frameworks in Social Media Marketing Today’s digital marketing stands for fluid, responsive, and measurable ways of planning and executing the campaigns. Social media is at its maturity phase where most of the marketers and Brands have tried their hands on various social media tactics, learnt…

Omni-channel Social CRM for a Unified Customer Experience! We live by the Mantra- Good Business is about great customer service. The impact of customer service should never be undervalued, especially when research backs the fact that 94% customers prefer buying again from the same company if they enjoy low-effort service…

B2B Digital Marketing: A Vital Strategy to Revamp the B2B Companies Digital marketing has taken over business-to-business or institutional marketing as it has a tremendous influence on lead generation. The channel has brought about success to companies in various sectors like insurance and financial services, IT, manufacturing, engineering, education, etc.…

5 Reasons: Why Outsourcing Digital Strategy Implementation is Smarter Move! When the going gets tough, the smart ones get down and get their hands dirty. The smarter ones simply hire the best hands in the business to work for them! In a business world where conserving resources and channelizing them…

Top 10 Reasons: Why It Makes Sense to Outsource Your Creative Design! Creative design is indispensable in today’s promotional and functional content, very often being the key differentiator that makes your content a hit or a miss. Though this task is critical, it makes sense to outsource rather that do…

CLM for Financial Industry: Adding Direction and Momentum The economic storm that wrecked the financial industry in the US and the rest of the world still is not over. Though the industry is trying hard to get back the glory days, efficiently backed by Government regulations and policies, the journey…